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Taft, a brand under Henkel AG & Co. KGaA, has been a pioneer in the hair styling industry for over six decades. Launching the world's first hairspray, Taft has consistently delivered high-quality products that cater to diverse consumer needs. The brand's extensive range includes hairsprays, lacquers, mousses, waxes, balms, gels, and more, all designed to provide impeccable hold and long-lasting style. Taft's flagship products are renowned for their ability to offer fantastic volume, stunning shine, and radiant color, making them a staple in achieving trending hairstyles.

Taft's flagship products are its hairsprays, which have been trusted by consumers for generations. The brand offers a variety of hairsprays that cater to different styling needs, from light hold to extra-strong hold. These products provide long-lasting hold and ensure that hairstyles maintain their shape and style throughout the day. Taft's hairsprays are also known for their ability to provide shine and volume, making them a versatile choice for consumers seeking a polished and put-together look.

Taft's market perception is that of a leading styling brand in Europe, with a strong reputation for quality and innovation. The brand's extensive range of products and commitment to meeting the individual needs of its consumers have contributed to its success. Taft's flagship products, particularly its hairsprays, have been instrumental in establishing the brand as a trusted choice for consumers seeking high-quality hair styling products. The brand's focus on innovation and meeting the evolving needs of its consumers has helped it maintain its position as a leading brand in the hair styling industry.