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SexyHair, a brand under Henkel AG & Co. KGaA, is a professional hair care line that empowers individuals to express their unique style and self-expression through their hair. Founded by international award-winning hairdresser, Michael O'Rourke, SexyHair was inspired by the diverse styles of Los Angeles, from beach tousled hair to glamour red carpet looks. The brand debuted in 1998 with bold red packaging, featuring the word "SEXY" in large, attention-grabbing letters, which was considered shocking and naughty at the time. SexyHair's flagship products include a range of hair care and styling products that cater to various hair types and styles, providing the performance and education needed to enhance one's craft behind the chair.

SexyHair's flagship products are designed to cater to various hair types and styles, providing the performance and education needed to enhance one's craft behind the chair. The brand's product line includes shampoos, conditioners, styling products, and treatments that are designed to provide salon-quality results. SexyHair's flagship products include the "Big Sexy Hair" line, which is designed to provide volume and texture to fine or thin hair, and the "Smooth Sexy Hair" line, which is designed to tame frizz and add shine to unruly hair. The brand's products are formulated with high-quality ingredients and are designed to deliver salon-quality results, making them a popular choice among hairdressers and consumers alike.

SexyHair is a brand that is known for its bold and provocative image, which has helped it stand out in the crowded professional hair care market. The brand's flagship products, such as the "Big Sexy Hair" and "Smooth Sexy Hair" lines, have become synonymous with high-quality hair care and styling. SexyHair's market perception is one of a brand that is not afraid to push boundaries and challenge conventions, which has helped it appeal to a wide range of consumers and hairdressers. The brand's focus on self-expression and style has also helped it establish a loyal following, with many consumers and hairdressers embracing the brand's ethos and using its products to create their own unique expressions of sexy.