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Pur, a brand under Henkel AG & Co. KGaA, is renowned for its powerful degreasing capabilities and high-performance products in the hand dishwashing category. The brand's offerings cater to a wide range of consumer needs, from tackling stubborn grease to addressing skin care concerns. Pur Gold and Pur Power are part of the Performance range, while the Balsam range focuses on both performance and skin care, featuring ingredients like aloe vera and camomile. For those seeking eco-friendly options, Pur's Pure Natural range offers products infused with green tea and magnolia. Additionally, Pur's Pro Nature line showcases a commitment to sustainability, with bottles made from 100% recycled plastic, including 25% Social Plastic®.

The Pur brand is recognized for its strong degreasing power and top-performance in hand dishwashing products. With a focus on consumer needs and innovation, Pur has expanded its portfolio to include a variety of new products and solutions. The Performance range, featuring Pur Gold and Pur Power, is designed to tackle even the toughest grease problems. For those with sensitive skin or specific skin care concerns, Pur's Balsam range offers a solution, incorporating ingredients like aloe vera and camomile. Furthermore, Pur's Pure Natural range provides eco-friendly options, infused with ingredients like green tea and magnolia.

Pur's market perception is one of a brand committed to both performance and consumer needs. The Performance range, including Pur Gold and Pur Power, is recognized for its strong degreasing power. The Balsam range, with its focus on performance and skin care, has gained popularity among consumers with sensitive skin or specific skin care concerns. Additionally, Pur's Pure Natural range has been well-received by those seeking eco-friendly dishwashing options. The brand's commitment to sustainability is also noteworthy, with the Pro Nature line offering bottles made from 100% recycled plastic, including 25% Social Plastic®.