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Nelsen, a renowned brand within Henkel AG & Co. KGaA's portfolio, is synonymous with superior and effortless degreasing performance. The brand's primary focus lies in addressing the challenges of tough grease, ensuring ease of use and efficiency for consumers. Nelsen's innovative product range includes an advanced formula that tackles not only grease but also starch, minimizing the need for extensive pre-soaking. The brand has further expanded its offerings with successful variants such as Active Coals, Lavender, and Clay, available in both dilute dishwashing liquids and concentrates.

Nelsen's commitment to innovation and consumer needs extends beyond its product range. In Germany, the brand is recognized under the name Pril, reflecting its broad reach and market recognition. The brand's reputation for delivering high-performance cleaning solutions has solidified its position in the market, making Nelsen a trusted name for consumers seeking effective and convenient dishwashing products.

Nelsen's market perception is characterized by its strong focus on performance, innovation, and consumer needs. The brand's reputation for delivering superior degreasing power, combined with its diverse product range, has established Nelsen as a reliable and preferred choice for consumers. This market perception is further reinforced by the brand's presence in various markets under different names, such as Pril in Germany, highlighting its global appeal and adaptability.