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Color Expert, a brand under Henkel AG & Co. KGaA, is a pioneer in the field of hair coloring. It is renowned for introducing the first color with anti-breakage technology, omegaplex®. This groundbreaking product offers a three-step process that not only protects hair from breakage but also ensures an extra-long-lasting color and softer hair. The brand's extensive range of shades caters to diverse preferences, from rich brunettes and luminous blondes to intense red hues. A key feature is its ability to provide 100% grey coverage, empowering individuals to take control of their appearance.

Color Expert's flagship product, omegaplex®, has been instrumental in setting new standards in the hair color industry. This technology, embedded in Color Expert's range of products, fortifies the hair fiber, reducing the risk of damage during the coloring process. The result is vibrant, long-lasting color and healthier hair.

In the market, Color Expert is perceived as a trusted and innovative brand. Its commitment to quality and innovation has earned it a strong reputation among consumers and professionals alike. The brand's focus on anti-breakage technology, coupled with its wide range of shades and 100% grey coverage, sets it apart in the competitive hair color market. This positioning reflects Henkel's broader commitment to delivering high-quality, innovative solutions that meet the evolving needs of consumers.