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Pril, a brand under Henkel AG & Co. KGaA, has been a trusted name in household cleaning products since its inception in 1951. Initially launched as a hand dishwashing liquid, Pril has solidified its position as the number one brand in this category in Germany, expanding its reach to a global audience over the years. Pril's portfolio boasts a diverse range of offerings, including the Original, Power Gel, and Gold variants, catering to various consumer needs. The brand's focus on innovation is evident in its new formula, which effectively tackles not only grease but also starch without the need for extensive pre-soaking.

Pril's market presence extends beyond hand dishwashing liquids, with a strong foothold in automatic dishwashing in markets like Italy, Turkey, and the GCC states. The brand's commitment to sustainability is demonstrated through its use of recycled materials in its products, such as the 50% recycled material in the bottle bodies of hand dishwashing liquid produced in Germany since summer 2022. This commitment extends to the ProNature range, which features bottle bodies made from 100% recycled plastic, 25% of which is Social Plastic®.

In addition to its primary brand name, Pril is also recognized under various aliases in different countries, including Nelsen, Mir, Per, and Pur. This global recognition underscores Pril's enduring appeal and its reputation as a reliable and innovative provider of household cleaning solutions.