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Established in 1849, Moynat is a revered Parisian trunkmaker known for its exceptional savoir-faire and timeless elegance. The brand was founded by Octavie and François Coulembier, who collaborated with a specialist in travel goods. Historically, Moynat played a significant role in defining luxury trunk-making, particularly for women, thanks to its first female founder, Pauline Moynat. The brand gained prominence during the industrial boom, introducing stylish travel trunks that revolutionized the art of traveling. Its close association with automobiles resulted in iconic pieces like the English Trunk and the Limousine Trunk, which were customizable to match cars' bodies. Today, Moynat continues its legacy by mastering traditional haute maroquinerie techniques and innovative methods, creating modern pieces with exacting detail and uncompromising savoir-faire. Under LVMH, Moynat maintains its pioneering spirit, offering a freedom of individuality to every creation.

Moynat's flagship product, the Oh! Tote, showcases the brand's commitment to craftsmanship and heritage. Crafted from Canvas 1920 M monogram, this emblematic shape features new tri-coloured heritage ribbon, inspired by the archives. The leather trim handles boast a round wheel-shaped detail, paying homage to Moynat's expertise in crafting bespoke automobile trunks. Another iconic piece is the Gabrielle Clutch, which echoes the curved, sleek lines of Moynat’s historic Limousine Trunk. This signature shape features an M-shaped twist lock clasp and a removable strap, offering versatility in wearing options. These products reflect Moynat's dedication to preserving its rich history while innovating for contemporary tastes.

In the market, Moynat is recognized for its strong heritage and legitimacy, garnering a loyal following for its artisanal approach based on rare raw materials and haute savoir-faire. Despite facing challenges during the pandemic, the brand has adapted and expanded its customer base beyond Asia, recruiting more local customers worldwide. With revenues estimated at around 50 million euros, Moynat is poised for growth, fueled by its rich legacy and the creative vision of its leadership. Under LVMH, Moynat continues to expand its global footprint, opening boutiques in key locations and offering bespoke product offers, limited editions, and exclusive colours to enhance the uniqueness of each location.